Define the work before the profile.
Will the person develop new contacts, handle existing enquiries or support customers? The audience, offer, authority and collaboration make the role concrete. A list of desirable traits is not enough.

Sales recruitment
You want someone in sales. Which part of the work should they take off your hands: developing new contacts, responding to enquiries or growing existing relationships? A clear task turns “we need a salesperson” into a useful hiring brief.
Understand the contributionTHE QUESTION THAT MATTERS
This route is for businesses that want to hire employees. Responsibilities, management, pay and working arrangements differ from engaging independent sales partners.
Will the person develop new contacts, handle existing enquiries or support customers? The audience, offer, authority and collaboration make the role concrete. A list of desirable traits is not enough.
Location, management, available contacts, tools and compensation components belong in the brief. Conditions are determined by the hiring company, not promised by a general website.
A relevant conversation exercise or task discussion can show how someone understands needs and prepares decisions. Assess observable behaviour using consistent criteria rather than broad personality assumptions.
Who introduces the offer, answers questions and gives feedback? Without that ownership, a suitable person can struggle. Recruiting contribution, selection responsibility and handover are agreed before engagement.
AN EXAMPLE TO THINK THROUGH
Imagine one person is expected to develop new contacts, handle every incoming proposal and look after existing customers. Before searching, agree priorities, available support and a realistic workload. Otherwise, you advertise a role that nobody can clearly own in practice.
BEFORE YOU CHOOSE A PROVIDER
A useful profile goes beyond “hungry” or “good communicator”. It explains tasks, conditions and collaboration. Ask how those points are actually assessed. This is an employer enquiry, not an application for a vacancy.
BEFORE THE FIRST CONVERSATION
No. It describes support for employers. It does not advertise a specific vacancy or request a CV.
This route concerns employees in your company. Independent collaboration has different task, contract and responsibility questions and is discussed separately.
Three questions about your sales situation, then your contact details. Review before sending. For email contact, confirm your address afterwards.
YOUR SALES ROUTE